01296nam a2200229Ia 4500 CTU_139075 210402s9999 xx 000 0 und d 90 302.23 B219 Banran, Stanley J, Introduction to mass communication : Media literacy and culture Stanley J. Banran Boston Mc GrawHill 2006 This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. --This text refers to an out of print or unavailable edition of this title. Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kỹ năng Phương tiện truyền thông Liễu Sách kèm theo đĩa số ĐKCB: AVA.000450, AVA.000665 Trung tâm Học liệu Trường Đại học Cần Thơ