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   <subfield code="a">Pruitt, John.</subfield>
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   <subfield code="a">The persona lifecycle</subfield>
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   <subfield code="b">Keeping people in mind throughout product design</subfield>
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   <subfield code="c">John Pruitt, Tamara Adlin.</subfield>
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   <subfield code="a">Amsterdam,Boston</subfield>
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   <subfield code="c">2006.</subfield>
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   <subfield code="a">&quot;The Persona Lifecycle addresses the &quot;how&quot; of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. It positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.&quot;--BOOK JACKET.</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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