00886nam a2200205Ia 4500 CTU_142808 210402s9999 xx 000 0 und d 21000 658.802 H527 Nguyễn, Thị Huyền Giáo trình Marketing căn bản Nguyễn Thị Huyền, Vũ Huy Thông Hà Nội Giáo dục Việt Nam 2010 Cung cấp kiến thức cơ bản về marketing, cơ sở của các quyết định marketing và các chính sách trong marketing như chính sách sản phẩm, chính sách giá cả, chính sách kênh phân phối và chính sách truyền thông marketing Marketing,Tiếp thị Hải Trung tâm Học liệu Trường Đại học Cần Thơ