01246nam a2200229Ia 4500 CTU_144247 210402s9999 xx 000 0 und d 50.00 021.70973 P887 Powerful public relations : a how-to guide for libraries Rashelle S. Karp, editor Chicago, ILL American Library Association 2002 This volume includes highly useful essays (both articles from the original edition and new ones) that focus on helping librarians better understand how public relations can help make their library as user-friendly and user-oriented as possible. The contributing writers add sound essays on marketing and development activities; writing news, photo, and press release announcements; designing library publications; creating web-based public relations and exhibits; establishing multimedia programs via touch screen kiosks and CD ROMs; planning special events; and desktop publishing. Libraries,Thư viện Public relations,Quan hệ công chúng United States,Hoa Kỳ Huỳnh Mai Trung tâm Học liệu Trường Đại học Cần Thơ