rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản lý thị trường chiến lược
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hà Nội
    publisher: Lao động - Xã hội
    date issued: 2009
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Một doanh nghiệp nếu không có chiến lược thì sẽ giống như một con thuyền không lái và, nếu chiến lược không thích hợp hoặc thực thi không tốt cũng không thể thành công. Nói cách khác, vận mệnh của doanh nghiệp, ở mức độ rất lớn, phụ thuộc vào việc quản lý chiến lược. Do đó, có thể nói quản lý chiến lược là hạt nhân, linh hồn của quản lý doanh nghiệp. Để hoạch định chiến lược, doanh nghiệp cần phải tiến hành sự phân tích đối với khách hàng, đối thủ cạnh tranh, thị trường, môi trường kinh doanh, hiẹu quả kinh doanh, tài sản và năng lực của doanh nghiệp; trên cơ sở đó đưa ra những phương án chiến lược có thể lựa chọn và đánh giá, so sánh và lựa chọn phương án chiến lược tương đối ưng ý nhất.
  note: Biên soạn Nguyễn Cảnh Chất
  subject:
    topic: Marketing,Quảng cáo
  subject:
    topic: Management,Quản lý
  classification: 658.8
  classification: Qu105
  record info:
    record creation date: 210402
    record identifier: CTU_149273