00988nam a2200217Ia 4500 CTU_149808 210402s9999 xx 000 0 und d 173.33 330 O.81 O’Sullivan, Arthur Economics : principles and tools Arthur O’Sullivan, Steven M. Sheffrin Upper Saddle River, NJ Pearson/ Prentice Hall 2006 Includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals. Economics,Kinh tế Duy Bằng Trung tâm Học liệu Trường Đại học Cần Thơ