01025nam a2200205Ia 4500 CTU_149949 210402s9999 xx 000 0 und d 99.27 659.2 P976 Public relations : the profession and the practice Dan Lattimore ... [et al.] Boston McGraw-Hill Higher Education 2007 Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Public relations,Quan hệ công chúng Duy Bằng Trung tâm Học liệu Trường Đại học Cần Thơ