01065nam a2200229Ia 4500 CTU_151082 210402s9999 xx 000 0 und d 101.56 658.8101 A461 Alsem, K. J. Strategic marketing : an applied perspective Karel Jan Alsem Boston McGraw-Hill 2007 This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation. Marketing Management Năm Trung tâm Học liệu Trường Đại học Cần Thơ