01446nam a2200241Ia 4500 CTU_151723 210402s9999 xx 000 0 und d 20.46 338.766352 P332 Pacult, F. Paul A double scotch : How Chivas Regal and The Glenlivet became global icons F.Paul Pault New Jersey John Wiley & Sons 2005 A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so. Whiskey industry,Ngành công nghiệp rượu History,Lịch sử Scotland,Scot-land Phạm Thị Chuyên, Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ