00970nam a2200193Ia 4500 CTU_151725 210402s9999 xx 000 0 und d 658.8343 L923 Loyalty myths : Hyped strategies that will put you out of business-- and proven tactics that really work Timothy L. Keiningham ... [et al.]. New Jersey John Wiley & Sons 2005 In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Customer loyalty,Lòng trung thành của khách hàng Trần Linh Phương, Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ