rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Loyalty myths
  title info:
    sub title: Hyped strategies that will put you out of business-- and proven tactics that really work
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New Jersey
    publisher: John Wiley & Sons
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
  note: Timothy L. Keiningham ... [et al.].
  subject:
    topic: Customer loyalty,Lòng trung thành của khách hàng
  classification: 658.8343
  classification: L923
  record info:
    record creation date: 210402
    record identifier: CTU_151725