01263nam a2200217Ia 4500 CTU_151727 210402s9999 xx 000 0 und d 16.70 338.764672 K63 Klepacki, Laura Avon : Building the world’s premier company for women Laura Klepacki ; foreword by Andrea Jung Hoboken, N.J. John Wiley & Sons 2005 AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women. Avon, the Winning Formula for Selling to Women Around the World, has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries. Cosmetics industry,Direct selling,Bán hàng trực tiếp,Ngành mỹ phẩm Trần Thị Hồng Thắm Trung tâm Học liệu Trường Đại học Cần Thơ