01749nam a2200229Ia 4500 CTU_151734 210402s9999 xx 000 0 und d 658.022 Y47 Yerkes, Leslie Beans : Four principles for running a business in good times or bad,A business fable taken from real life by Leslie A. Yerkes and Charles Decker. San Francisco John Wiley & Sons 2003 Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself. Small business,Customer services,Employee morale,Quality of products,Chất lượng sản phẩm,Doanh nghiệp nhỏ,Dịch vụ khách hàng,Dịch vụ chăm sóc khách hàng Management,United States,Quản lý United States,United States,United States,Hoa kỳ,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ Trần Linh Phương, Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ