01209nam a2200205Ia 4500 CTU_151814 210402s9999 xx 000 0 und d 5.94 658.8 F222 Farese, Lois Schneider Marketing essentials Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk New York McGraw - Hill 1997 Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. This book is written in a very structured format. The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters. It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. Marketing,Business education,Tiếp thị,Kinh doanh Ha Trung tâm Học liệu Trường Đại học Cần Thơ