01088nam a2200229Ia 4500 CTU_151903 210402s9999 xx 000 0 und d 12.11 658.85 H789 Hoover, John How to Sell An Idiot : 12 Steps To Selling anything to anyone John Hoover, Bill Sparkman " The Coach" New Jersey John Wiley & Sons 2006 The defining characteristic in an idiot is cluelessness. The challenge for sales professionals is to surgically implant enough of a clue in their idiot customers to reach the correct buying decision. The problem comes when salespeople forget that they have inner idiots, too._ True sales professionals work to ensure their own clues are intact. The critical path to selling to the clueless is a 12-stage process. Selling,Sự bán hàng Psychological aspects,Khía cạnh tâm lý Tran Linh Phuong, Năm Trung tâm Học liệu Trường Đại học Cần Thơ