01374nam a2200205Ia 4500 CTU_152068 210402s9999 xx 000 0 und d 160.00 021.7 M266 Management, marketing and promotion of library services based on statistics, analyses and evaluation edited by Trine Kolderup Flaten Munchen Saur 2006 This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. In order to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. Libraries,Public relations,Public relations,Advertising,Thư viện,Quan hệ công chúng,Quan hệ công chúng,Quảng cáo Marketing,Information services,Libraries,Information services,Tiếp thị,Dịch vụ thông tin,Thư viện,Dịch vụ thông tin Huỳnh Mai Trung tâm Học liệu Trường Đại học Cần Thơ