01170nam a2200229Ia 4500 CTU_152099 210402s9999 xx 000 0 und d 36000 658.8 K87 Kotler, Philip Mười sai lầm chết người trong tiếp thị : Các dấu hiệu và giải pháp = Ten deadly marketing sins : Signs and solutions by Philip Kotler Philip Kotler ; Dương Thủy ( dịch ) Hà Nội Trẻ 2007 Sách trình bày 10 sai lầm mà các công ty mắc phải trong chiến lược tiếp thị: không nhìn thấu thị trường và đáp ứng nhu cầu khách hàng, không hiểu đầy đủ khách hàng mục tiêu, không xử lý đúng đắn các mối quan hệ,... Marketing,Marketing,Tiếp thị,Tiếp thị Management,Customer relations,Quản lý tiếp thị,Quan hệ khách hàng Kiều Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ