01002nam a2200205Ia 4500 CTU_152337 210402s9999 xx 000 0 und d 121.24 659.1 A681 Arens, William F. Essentials of contemporary advertising William F. Arens, David H. Schaefer Boston McGraw-Hill 2007 Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Advertising,Quảng cáo Hương Sen Trung tâm Học liệu Trường Đại học Cần Thơ