01279nam a2200229Ia 4500 CTU_153025 210402s9999 xx 000 0 und d 34.10 332.1068 M345 Marketing financial services Edited by Christine Ennew, Trevor Watkins, and Mike Wrightedited by Christine Ennew, Trevor Watkins, and Mike Wright Oxford, England Butterworth-Heinemann 1995 Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. Marketing dịch vụ tài chính KT647 Financial services industry,Bank marketing,Công nghiệp dịch vụ tài chính Great Britain,Great Britain,Vương quốc Anh Năm Trung tâm Học liệu Trường Đại học Cần Thơ