01512nam a2200217Ia 4500 CTU_153097 210402s9999 xx 000 0 und d 40.67 658.872 S878 Stone, Bob Successful direct marketing methods : interactive, database, and customer-based marketing for digital age Bob Stone and Ron Jacobs. New York McGraw-Hill 2008 irect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. Direct marketing,Quảng cáo trực tiếp Năm Trung tâm Học liệu Trường Đại học Cần Thơ