01317nam a2200217Ia 4500 CTU_153107 210402s9999 xx 000 0 und d 24.2 658.8 Q3 Quelch, John A. Greater good : How good marketing makes for better democracy John A. Quelch, Katherine E. Jocz Boston, Mass. Harvard Business Press 2007 Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself. Marketing,Democracy,Quảng cáo Năm Trung tâm Học liệu Trường Đại học Cần Thơ