rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Greater good
  title info:
    sub title: How good marketing makes for better democracy
  title info: title
  name:
    name part: Quelch, John A.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston, Mass
    publisher: Harvard Business Press
    date issued: 2007
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
  note: John A. Quelch, Katherine E. Jocz
  subject:
    topic: Marketing,Democracy,Quảng cáo
  classification: 658.8
  classification: Q3
  record info:
    record creation date: 210402
    record identifier: CTU_153107