01520nam a2200205Ia 4500 CTU_153189 210402s9999 xx 000 0 und d 40.35 428.007 M266 Management in English language teaching Ron White ... [et al.] New York Cambridge University Press 1991 Teachers who are making the transition into management need to gain expertise in specialist areas such as finance, marketing and personnel. This book is the first to provide a comprehensive and practical introduction to these areas written specifically for those working in the field of English language teaching. The book is divided into three sections which deal with three key areas: People and organisations covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. Marketing begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. Finance deals with the essential aspects of finance - financial records and statements, cashflow management, management accounting and using financial information - in terms which are accessible to non-specialists. English language Study and teaching,Management Giang Trung tâm Học liệu Trường Đại học Cần Thơ