rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Management in English language teaching
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York
    publisher: Cambridge University Press
    date issued: 1991
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Teachers who are making the transition into management need to gain expertise in specialist areas such as finance, marketing and personnel. This book is the first to provide a comprehensive and practical introduction to these areas written specifically for those working in the field of English language teaching. The book is divided into three sections which deal with three key areas: People and organisations covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. Marketing begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. Finance deals with the essential aspects of finance - financial records and statements, cashflow management, management accounting and using financial information - in terms which are accessible to non-specialists.
  note: Ron White ... [et al.]
  subject:
    topic: English language
  subject:
    topic: Study and teaching,Management
  classification: 428.007
  classification: M266
  record info:
    record creation date: 210402
    record identifier: CTU_153189