00809nam a2200217Ia 4500 CTU_153318 210402s9999 xx 000 0 und d 617121 658.8 H434/2nd Healy, Genevieve Strategic marketing analysis Genevieve Healy Australia Thomson 2004 This second edition of Strategic Marketing Analysis offers students an in-depth understandinh of a variety of strategic marketing planning tools that can be applied tho either a small business or a multinational organisation. Marketing,Marketing,Tiếp thị,Tiếp thị Management,Quản trị Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ