APA Citation

Baran, R. J. (2008). Principles of customer relationship management. Mason, Ohio: Thomson/South-Western.

Chicago Style Citation

Baran, Roger J. Principles of Customer Relationship Management. Mason, Ohio: Thomson/South-Western, 2008.

MLA Citation

Baran, Roger J. Principles of Customer Relationship Management. Mason, Ohio: Thomson/South-Western, 2008.

Warning: These citations may not always be 100% accurate.