01208nam a2200217Ia 4500 CTU_153324 210402s9999 xx 000 0 und d 94.57 658.8 B225 Baran, Roger J. Principles of customer relationship management Roger J. Baran, Robert J. Galka, Daniel P. Strunk Mason, Ohio Thomson/South-Western 2008 The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business Relationship marketing,Customer relations,Quan hệ với khách hàng Management,Quản lý Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ