APA Citation

Zikmund, W. G. (1999). Essentials marketing research. Fort Worth, TX: Dryden Press.

Chicago Style Citation

Zikmund, William G. Essentials Marketing Research. Fort Worth, TX: Dryden Press, 1999.

MLA Citation

Zikmund, William G. Essentials Marketing Research. Fort Worth, TX: Dryden Press, 1999.

Warning: These citations may not always be 100% accurate.