00886nam a2200193Ia 4500 CTU_153691 210402s9999 xx 000 0 und d 658.83 Z64 Zikmund, William G. Essentials marketing research William G. Zikmund Fort Worth, TX Dryden Press 1999 This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent innovations and the impact of internet research. Marketing research,Nghiên cứu tiếp thị Trọng Hải Trung tâm Học liệu Trường Đại học Cần Thơ