Cita APA

Keegan, W. J. (2002). Global marketing management. New Jersey: The Prentice-Hall.

Citación estilo Chicago

Keegan, Warren J. Global Marketing Management. New Jersey: The Prentice-Hall, 2002.

Cita MLA

Keegan, Warren J. Global Marketing Management. New Jersey: The Prentice-Hall, 2002.