01126nam a2200217Ia 4500 CTU_153740 210402s9999 xx 000 0 und d 658.8 L665 Levinson, Jay Conrad Guerrilla marketing attack : New strategies, tactics, and weapons for winning big profits for your small business Jay Conrad Levinson Boston Houghton Mifflin 1989 One hundred weapons for the attack. The personality of the successful guerrilla. The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas. Marketing,Small business,Tiếp thị,Kinh doanh vừa và nhỏ Management,Quản lý Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ