Zaltman, G. (2003). How customer think: Essential insights into the mind of the market. Boston: Harvard business.
Citação norma ChicagoZaltman, Gerald. How Customer Think: Essential Insights Into the Mind of the Market. Boston: Harvard business, 2003.
Citação norma MLAZaltman, Gerald. How Customer Think: Essential Insights Into the Mind of the Market. Boston: Harvard business, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.