APA Citation

Zaltman, G. (2003). How customer think: Essential insights into the mind of the market. Boston: Harvard business.

Chicago Style Citation

Zaltman, Gerald. How Customer Think: Essential Insights Into the Mind of the Market. Boston: Harvard business, 2003.

MLA Citation

Zaltman, Gerald. How Customer Think: Essential Insights Into the Mind of the Market. Boston: Harvard business, 2003.

Warning: These citations may not always be 100% accurate.