01424nam a2200229Ia 4500 CTU_154748 210402s9999 xx 000 0 und d 2943000 338.47664 I.61 An integrated approach to new food product development Edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus Boca Raton CRC Press 2009 New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. Các kỹ thuật chế biến thực phẩm mới trên thế giới NN932 Food,New products,Food industry and trade,Food Research,Marketing Giang Trung tâm Học liệu Trường Đại học Cần Thơ