http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Influence : The Psychology of pesuassion
Tài liệu này giúp cho tất cả mọi người biết và áp dụng các nguyên tắc của nghệ thuật thuyết phục, biết cách áp dụng những nguyên tắc tâm lý gây ảnh hưởng đến người khác: sự nhất quán, đáp trả, uy thế, thiện cảm,...
Robert B. Cialdini ; Mai Hạnh biên dịch