01403nam a2200217Ia 4500 CTU_154984 210402s9999 xx 000 0 und d 85000 658.8 B959 Burktt, Hugh Marketing xuất sắc : Các công ty thành đạt tiết lộ bí quyết thành công = Marketing excellence : Winning companies reveal the secrets of their success Hugh Burktt, John Zeally ; Người dịch Nguyễn Hiền Trang, Quỳnh Đinh, Minh Ngọc Thành phố Hồ Chí Minh Trẻ 2009 Marketing xuất sắc dưa ra các ví dụ về sự xuất sắc theo cách định nghĩa về sự thành công trong hoạt động quảng bá thương hiệu. Quyển sách này đã phần nào giới thiệu cho chúng ta biết về những kỹ thuật và những phương thức Marketing hiệu quả như: Thấu hiểu khách hàng; Mở rộng thương hiệu; Truyền thông Marketing; Phát triển năng lực Marketing... Success in business,Business enterprises,Thành công trong kinh doanh,Marketing,Tiếp thị Cẩm Thiêu, Hải Trung tâm Học liệu Trường Đại học Cần Thơ