00799nam a2200205Ia 4500 CTU_155276 210402s9999 xx 000 0 und d 1038000 658.8342 W366 Webb, Karen Consumer behaviour Karen Webb Sydney The McGraw-Hill companies 2010 This second edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and extensive discussion of the growing role of the internet in all aspects of marketing, as well as updated illustrations and exhibits. Consumer behavior,Marketing Giang Trung tâm Học liệu Trường Đại học Cần Thơ