00844nam a2200205Ia 4500 CTU_155431 210402s9999 xx 000 0 und d 40000 658.8 D513 Nguyễn, Văn Dung Chiến lược marketing tổng thể toàn cầu Nguyễn Văn Dung Hà Nội Giao thông vận tải 2009 Sách định hướng cách giới thiệu sản phẩm mới cho thị trường, hướng dẫn cách quản trị phát triển sản phẩm mới và cách quản trị một tổ chức tiếp thị tổng thể. Marketing management Bạch Trúc Trung tâm Học liệu Trường Đại học Cần Thơ