01099nam a2200193Ia 4500 CTU_155477 210402s9999 xx 000 0 und d 412000 658.88 W953 Wright, Sheila The financial times marketing casebook Sheila Wright London Pitman 1997 A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing. Financial management,Marketing Trung tâm Học liệu Trường Đại học Cần Thơ