01065nam a2200217Ia 4500 CTU_155610 210402s9999 xx 000 0 und d 24.95 658.84 P393 Pelton, Lou E Marketing channels : a relationship management approach Lou E. Pelton, David Strutton, James R. Lumpkin Boston, Mass. Irwin/McGraw-Hill 1997 This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester Marketing channels,Relationship marketing,Các kênh quảng cảo,Quảng cáo liên quan H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ