Cita APA

Davis, J. J. (1997). Advertising research: Theory and practice. New York: The Prentice-Hall.

Citación estilo Chicago

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

Cita MLA

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

Precaución: Estas citas no son 100% exactas.