Davis, J. J. (1997). Advertising research: Theory and practice. New York: The Prentice-Hall.
Trích dẫn kiểu ChicagoDavis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.
Deismireacht MLADavis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.
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