Cita APA

Davis, J. J. (1997). Advertising research: Theory and practice. New York: The Prentice-Hall.

Chicago Style Citation

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

Cita MLA

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

Atenció: Aquestes cites poden no estar 100% correctes.