Davis, J. J. (1997). Advertising research: Theory and practice. New York: The Prentice-Hall.
Stile di citazione ChicagoDavis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.
Citazione MLADavis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.