APA Citation

Davis, J. J. (1997). Advertising research: Theory and practice. New York: The Prentice-Hall.

Chicago Style Citation

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

MLA Citation

Davis, Joel J. Advertising Research: Theory and Practice. New York: The Prentice-Hall, 1997.

Warning: These citations may not always be 100% accurate.