01079nam a2200217Ia 4500 CTU_156021 210402s9999 xx 000 0 und d 16.46 658.503 M153 Mack, Benjamin Think two products ahead : secrets the big advertising agencies don’t want you to know and how to use them for bigger profits Ben Mack Hoboken, N.J John Wiley & Sons 2007 This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand. Marketing,Product management,Quản lý sản phẩm,Sự tiếp thị Năm Trung tâm Học liệu Trường Đại học Cần Thơ