Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand. Hoboken, N.J: John Wiley & Sons.
Styl ChicagoPassikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.
Citace podle MLAPassikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.
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