APA Citation

Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand. Hoboken, N.J: John Wiley & Sons.

Chicago Style Citation

Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.

MLA Citation

Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.

Warning: These citations may not always be 100% accurate.