Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand. Hoboken, N.J: John Wiley & Sons.
Citação norma ChicagoPassikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.
Citação norma MLAPassikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. Hoboken, N.J: John Wiley & Sons, 2006.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.