00900nam a2200217Ia 4500 CTU_156041 210402s9999 xx 000 0 und d 29.95 658.8343 P288 Passikoff, Robert Predicting market success : New ways to measure customer loyalty and engage consumers with your brand Robert Passikoff Hoboken, N.J. John Wiley & Sons 2006 "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." Customer loyalty,Khách hàng trung thành Trọng Hải Trung tâm Học liệu Trường Đại học Cần Thơ