APA Citation

McDaniel, C. D. (2006). Marketing research essentials. Hoboken, N.J: John Wiley.

Chicago Style Citation

McDaniel, Carl D. Marketing Research Essentials. Hoboken, N.J: John Wiley, 2006.

MLA Citation

McDaniel, Carl D. Marketing Research Essentials. Hoboken, N.J: John Wiley, 2006.

Warning: These citations may not always be 100% accurate.