01420nam a2200217Ia 4500 CTU_156234 210402s9999 xx 000 0 und d 22.95 658.85 A113 Aaronson, Kathy The Golden Apple : How to Grow Opportunity and Harvest Success Kathy Aaronson Hoboken, N.J. John Wiley & Sons 2006 In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody – even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With the Golden Apple as their guide, readers will be confident they have the tools to make success easier than failure, in business and in life. Selling,Customer relations,Relationship marketing,Bán hàng,Quan hệ khách hàng,Tiếp thị mối quan hệ Trọng Hải Trung tâm Học liệu Trường Đại học Cần Thơ