00793nam a2200217Ia 4500 CTU_156257 210402s9999 xx 000 0 und d 180.94 658.8 D989 Dwyer, F. Robert Business Marketing : Connecting Strategy, Relationships, and Learning F. Robert Dwyer and John Tanner Boston McGraw-Hill/Irwin 2006 This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. Marketing,Tiếp thị Trọng Hải Trung tâm Học liệu Trường Đại học Cần Thơ