Xây dựng thương hiệu du lịch cho thành phố

Sách trình bày lịch sử của tiếp thị du lịch và cái nhìn bao quát về xây dựng thương hiệu du lịch cho thành phố. Phân tích vấn đề tiếp thị, sản phẩm, phân nhóm khách hàng, nghiên cứu du lịch, khuyến mãi, quan hệ công chúng, tiếp thị trực tie...

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Bibliographic Details
Main Author:	Nguyễn, Văn Dung
Format:	Book
Language:	Undetermined
Published:	Hà Nội Giao thông Vận tải 2009
Subjects:	Tourism,Brand name products Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Xây dựng thương hiệu du lịch cho thành phố

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