00988nam a2200229Ia 4500 CTU_157043 210402s9999 xx 000 0 und d 29.95 658.8 S347 Schmetterer, Bob Leap : A revolution in creative business strategy Bob Schmetterer Hoboken, N.J. Wiley 2003 Contents: Tales of a left-brain/right-brain thinker; Creative business ideas; Creativity at the top; The Creative corporate culture; Creativity at the heart of business strategy; Do you know what business you are in?; The End of advertising ... the beginning of something; The Entertainment factor; A Structure for creative thinking; Make the leap. Marketing,Advertising,Strategic planning,Business planning,Industrial management Planning,Planning Giang Trung tâm Học liệu Trường Đại học Cần Thơ