01199nam a2200229Ia 4500 CTU_157135 210402s9999 xx 000 0 und d 30.36 658.8120285 D994 Dyché, Jill Customer data integration : Reaching a single version of the truth Jill Dyché, Evan Levy Hoboken, N.J. John Wiley & Sons 2006 Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI. Customer relations,Data warehousing,Quan hệ khách hàng,Kho dữ liệu Data processing,Xử lý dữ liệu QHieu Trung tâm Học liệu Trường Đại học Cần Thơ