01124nam a2200229Ia 4500 CTU_157205 210402s9999 xx 000 0 und d 29.95 658.8 C587 Clancy, Kevin J. Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits Kevin Clancy, Peter Krieg Hoboken, N.J. Wiley 2007 In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing Marketing,Marketing,Product management,Quản trị tiếp thị,Quản trị sản xuất Decision making,Management Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ